The ExperienceNaija initiative is aimed at promoting and re-awakening the spirit of tourism in Nigeria using photo-tourism as a tool.

The purpose is to gradually refocus the perspectives of the organized private sector and local citizenry to contribute to and look inwards for a great tourism showcase that can gradually reach global audience.

The Initiative Objectives

  • To capitalize on the catch phrase ‘ExperienceNaija’ as an expression of more to be desired in the Nigerian tourism space
  • To stimulate the involvement of the private sector in tourism development as drivers of the message
  • To develop a tourism business mentality from government offices to organized private sector and individual service providers
  • To improve the branding of tourism destinations in Nigeria
  • To create awareness for photo-tourism possibilities in Nigeria
  • To contribute to the effective marketing and branding of the tourism sector in Nigeria

Achieving The Initiative

We intend to achieve this by initiating the local communities, corporate bodies, individuals and the government to recognize, contribute and assume key responsibilities towards tourism growth in Nigeria.

The ExperienceNaija initiative aims to undertake the following in collaboration with corporate bodies, individuals and the government at both federal and state levels:

  • Renovation and enhancement of some select tourism attractions to meet acceptable standards
  • Annotation of notable tourism spots to enrich tourist experience
  • Utilizing government office receptions for tourism exposure
  • Production of ExperianceNaija tourism brochures  for airport lounges, hotels, restaurants and entertainment spots)
  • Expansion of ExperienceNaija initiative in all the other pilot cities
  • Erection of ExperienceNaija tourism promotional billboards nationwide
  • Purchase of advert spaces on international media platforms

Benefits of the Initiative

  • Awareness creation for tourism possibilities in Nigeria
  • Development of a tourism business mentality
  • Improvement in the effective marketing and branding of the tourism sector in Nigeria
  • Economic benefit for ancillary services in tourism sector

Initiative Promoters

ExperienceNaija works hand-in-hand with some esteemed individuals who serve as our ambassadors and promoters. They are:

Dayo Adedayo:

  • Landscape and documentary photgrapher
  • Official photographer for Ovation’s “See Dubai and die”
  • Official photographer for “Nigeria – Heart of Africa”
  • Author of Best seller photography books “Nigeria” and “Lagos State – Centre of excellence

Jumoke Sanwo:

  • Photographer
  • Director of Administration for the Invisible Borders Trans African Photography Project from 2012-2015
  • Co-founder of the Revolving Art Incubator
  • Finalist PRISMA Human Rights Award 2015 – EUIC/Lightbox
  • Institut-Francais Award for Outstanding Project at the Biennaie Benin 2012

Sesan Ogunro

  • Music video producer and 3D animator
  • Founder of Film Factory
  • Music video producer and director of the following Nigerian songs:
    • “Bad” Tiwa Savage ft. Wizkid
    • “Chardonnay Music” Falz ft Poe, Chyn
    • “Dance” Tekno